Simply bringing the problem to the attention of article marketers was my goal in that previous piece.  With this article, I’ll try to bring some resolution to the dilemma.

Two ways to solve the problem present themselves.  One is to violate the rule of website design by letting our linked page offer two alternatives allowing our readers to satisfy their information seeking and provinding an opportunity to buy the product or service from the same page.  Another solution to our dilemma is to include two different kinds of links from our distributed articles.  One of those link types leads to a landing page dedicated entirely to providing valuable information (and an opportunity to learn even more by signing up for our newsletter), while the other link category will direct the visitor to a product (or purchasing) page.  In these cases, our anchor text must make clear what to expect on the landing page.

When presented with these two options, I recommend the second.  Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.

Remember that our distributed article attracted the readers because those readers intended to gather useful information.  The only likely way we are going to attract those readers to our site is to offer them even more information than our article provides.  Of course, we always follow through with our promises or we shall immediately lose credibility.  Thus, our article marketing content must be interesting, accurate and informative, but it must leave the impression that we still have more to tell them.  Hence we link to a content page.

At the same time, within the syndicated article, we let our readers know that once they have gathered all the information they need to make a buying decision, they will find the product or service that will solve their problems right there on our site.  By including that information, we have an opportunity to link to one of our selling pages largely for the purpose of search engine optimization.

It is easiest to achieve the task of incorporating these two types of links within articles that we syndicate directly to other sites within our niche, because we can place those links contextually.  On the other hand, when we publish on article directories, we must make the connection between our informational link and our selling link more quickly as it must fit within our resource box and not within the article.

On our content landing page, we focus upon bringing our readers much closer to the buying decision end of the decision making continuum.  Remember that the visitors have already been persuaded to accept our initial offer by clicking on our link, so they are in an agreeable frame of mind.  They are no long “just readers,” they have become serious prospects.  Consequently, we make our link to the actual buying page very prominent on this content page, but we focus primarily on getting them to take one more small step by asking for the contact information in exchange for the promise of even more valuable content. 

In our syndicated article we use our content to sell our expertise.  On the linked page, we’re selling our credibility and integrity.  After they have signed onto our mailing list, we can actually begin selling our product by building our relationship with our new prospects and then more blatantly recommending our product or service.

The second type of link from our article marketing content leads directly to a product page.  Since the purpose of that link is primarily search engine optimization, it is especially important that our anchor (linking) text is at once an accurate description of the selling page and a useful long tail keyword with commercial value.

As marketers, all of our efforts are toward making the sale.  As writers we must make the sale without disturbing the flow of our content.  So our first objective is to convince the article readers that they need more information, and that the necessary information can be found by clicking our link.  Then, with the second link type, we need to demonstrate to the search engine spiders that we have provided anchor text that is a truthful name for the content that we have on our selling page to which that link leads.  Thus our anchor text and the landing page content must be very similar.

Link Popularity – If you wish individuals to be ready to urge to your website you need to possess Link Exchange and/or inbound link in your website. The explanation for this is often that theres too several pages on the internet right now that if the search engines do not understand that you exists you’ll net site can never get to be shown on the search engines. This implies that if your page is not on the search engines the sole way to folks move to your website is if they recognize your domain name or if you advertised the location in magazines, newspapers, or different methods of advertising.

Link Exchange or Reciprocal Links – No matter how huge or tiny is your website you ought to have links exchange to help you get on the top positions on the search engines. You’ll hear or browse a heap of articles that tells you that its higher to have only inbound links and this is often smart but with my very own expertise I will tell you that having Link Exchange and Inbound links at the identical time had facilitate me a heap in my websites to be on a tight ranking on the search engines. You’ll be able to find a heap of Link Exchange programs out there some free and some that you have to paid, if you want or needs additional info concerning those you can visit this page. Simply bear in mind that you need to choose whatever is best for your business and for your budget.

Inbound Links – This type of links are the one that you can get from writing articles and posting articles in numerous internet sites. Another manner to induce inbound links is making an attempt to succeed in a webmaster type a website and some how negotiate with that person to determine if they add a link to your web site without you having to feature a link in your web site to them. During this kind of links you pretty much can find services out there that you have got to pay to get inbound links going to your net site. If you would like a lot of data concerning this type of link you’ll visit this page.

Have in mind that Link Popularity is only on part of the puzzle in Search Engine Optimization as a result of if you don’t have the right content on your page for the keywords that you are attempting to rank then you are kind of wasting some time and your money. I hope that this article helps you to understand a lot of about how Link Popularity works.

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But do we have a tendency to recognize that there are varied things we need to check before agreeing to exchanging links with another web website? When all, the whole point of exchanging links with others is to benefit from the ranking of their net sites. It is so imperative that we investigate ahead of time on whether exchanging links with another website is to our advantage or not.

I have thought about this whole plan of link exchange preparation and came up with a three-step method that involves an analysis of 3 pages of the web website we have a tendency to need to exchange links with. The three pages are:

– the home page where we have a tendency to can would like to test seven things regarding that page,

– the directory page: this is the page that contains an inventory of classes that the location has place together in an exceedingly bid to prepare its link exchanges. We have a tendency to need to check seven things here,

– the backlink page: this can be the page that can contain our backlink. We conjointly want to check seven things here.

Note that in some cases, the ‘target’ internet website will not have a directory page. In that case, our analysis can be a two-step one rather than a 3-step one.

In this 1st article, of could be 2 or three, we tend to shall examine the seven things (organized in a pair of groups) we have a tendency to ought to check about the home page of the target internet site.

1. We want to check what Google thinks of the site. This is often done by trying at some things that Google is happy to report about a site. The concept here is to determine if there are any problems with the positioning, from Google’s point of view, that would cause us to make your mind up to not exchange links with them.

I suggest that we have a tendency to look at:

a) how many pages does the location have indexed? This can be done by using ‘website:www.site.com’ in the Google search box,

b) how several backlinks will Google report for the location? This will be done by using ‘links:www.site.com’ within the Google search box,

c) is the positioning listed in Google’s index? This will be done by using ‘http://www.site.com’ in the Google search box,

d) what’s the Page Rank of the positioning/home page? There are several ways of doing this. One means is to get the Google toolbar and visit the net web site to see its PR. Another method is to use one among the many web sites on the Internet that permits us to search out the PR of any net site. And still another means is to seem for software that will tell you the PR of any net sites.

Though we will usually want to look at these four things together in an exceedingly kind of table so as to come to a decision whether the target site passes the first step or not, there are definite results that will cause me to choose immediately not to exchange links with a web site:

– if the PR of the positioning is zero,

– if the site isn’t listed in the Google index,

– if the location will not have any pages indexed by Google.

You will note here that I’m using Google as the primary step in the preparation. In fact, we tend to can use any search engine if we tend to need to however on condition that Google is a lot of fussy than others when it involves backlinks, I would counsel using Google within the above initial step.

2. I might then counsel that we examine 3 tags of the home page of the target web site, during a bid to work out if the positioning encompasses a theme compatible with ours:

a) its title tag,

b) its description tag,

c) its keywords tag.

There are plenty of ways of checking the contents of a web page’s tags. If your browser, like MSIE, permits you to view the contents of a net page, then you’ll would like to visit the house page and click on the proper menu command to view the contents of the page. Then you will want to scroll to the top of the page to read the contents of its tags. The choice is to seem for internet sites on the Internet that enable you to view the contents of the tags of any internet pages. There are various such internet sites on the net.

The rationale for this step is that Google takes into account the theme of net sites when wanting at backlinks. This implies that backlinks from a website that includes a theme compatible with ours will be of upper value than one that comes from a site that has nothing to do with what our site is about.

As mentioned above, this preparation is on the house page of the target web web site and is solely the first step. There are two additional steps: one on the directory page and one on the backlink page.

It is solely when the target net web site passes the three steps that we tend to ought to feel assured concerning exchanging links with them in {that the} link exchange can be to our advantage. Needless to mention {that the} target internet website will conjointly would like to conduct an identical three-step analysis of our website prior to eager to exchange links with us.

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A lot of people want to make money blogging, and a most of these people will fail miserably. There are 1000 reasons why this happens (and happens so often), but I find that one of the most common reasons a blog fails is because of the subject it is about.

No, not because you picked a subject that is way over saturated. And no, not because you picked a subject that is hard to monetize. What I am talking about here is when you pick a subject that you, the writer, have no business writing about in the first place.

You see, the number of people with blogs about a subject they either have no real interest in, no real passion for, no real experience with, no real knowledge about, or any combination of the four, is, quite frankly, pretty freaking insane. And hilarious.

Seriously, do you have any idea how many blogs there are about “making money online” that are written by people who have never made a cent online? Or how many blogs there are about “blogging” that are written by people who don’t actually have anything close to a successful blog? It’s kinda like a fat guy writing about weight loss. They lack significant knowledge about it, and they certainly lack first hand experience with it, but they see other people blogging about it successfully and making decent money, so they decide to try it too.

I mean, if it works for these people, it will surely work for you, right?

The obvious problem (well, obvious to me at least) is that you don’t actually have any knowledge about or experience with the subject. And, no matter how talented of a writer you may think you are, this tends to come through to your readers. You’d be surprised at just how easy it is to tell when you are reading something written by someone who is truly knowledgeable about a subject, and when you are reading something written by someone who is mostly just rewriting stuff they’ve learned from someone who actually IS knowledgeable about the subject.

It’s a big difference, and it’s usually quite noticeable. The result? Your blog will probably fail. People seeking information want to get that information from someone who is truly qualified to give it. You aren’t, and they will most likely notice.

It’s also entirely possible to be knowledgeable about a subject, but still not really be interested in it or passionate about it. This will again come through to your readers, but the even bigger problem here is that one of the keys to having a successful blog is time. It is extremely rare (you might as well read that as “impossible”) to see a blog become a success overnight. As I’m sure has been mentioned on Daily Blog Tips before, it takes time. In some cases, lots of time. And, if what you are blogging about isn’t something you are truly passionate about and interested in, guess what? This will be the slowest passing time you’ve ever experienced in your life.

In most cases, you will completely lose interest long before that time is ever reached. The result? Your blog will probably fail. You can’t fake passion, at least not long term. You may be able to fool your visitors for a while, but you won’t be able to fool yourself.

In the end, it’s pretty simple. Blog about a subject that you are at least somewhat knowledgeable about, and a large amount passionate about. If you don’t, you are putting your blog in a position to fail from day 1.

So the question now is, how do you find this magical blog subject that fits the above description? Well, there’s a few ways, but here’s my personal favorite tip:

Go to your family and close friends and present them with this question: If they had a problem of some kind, something that they needed help with, something they couldn’t figure out, something they didn’t understand, something they had questions about… what would make them say “Hey, I need to call [insert your name here]!”

The responses they give should give you a really good idea of the kind of stuff you should be blogging about. And once you have that, you’re set. Only 999 other possible reasons for why your blog will fail. Look on the bright side though. At least you’re starting off in a position to succeed. Many people don’t even have that.

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