Debates have raged all over the internet about the existence or not of the Google sandbox. General consensus seems to point to the fact that when a site is new, it is automatically placed into the sandbox. And while it is passing the time of day in the sandbox, Google will not show any results for that site on the search engine page listings. Some people are of the opinion that if you acquire more links to your website, you can magically escape the clutches of the sandbox, others are less inclined to believe this. The people who do disagree with this theory reckon that only with the passage of time will you escape the evil monsters clutches.

To understand the theory of the sandbox, and many people do believe in it, you have to understand other concepts of SEO and internet marketing. Opinions may be divided over all things sandbox related, but most people will have an opinion based on experiences from the past.

Some people insist that if they build links in the right way, they can achieve page one rankings for quite competitive keywords within a month. They also say that they can have their site indexed within a few hours. Does this then pour cold water over the whole sandbox theory?

Nonetheless, there are those who steadfastly believe in the existence of the sandbox, and do so for many reasons. First, they may not actually know how to obtain backlinks in the proper manner. And because of this, when they fail to show up in the search results they automatically assume they are the victims of the sandbox. Conversely, they may obtain so many links to their site within the first few days that they end up getting a so-called Google slap. This is not to be mistaken for the sandbox effect.

We could therefore say that although the sandbox probably doesn’t exist as such, you could still be liable to a slap. Thinking about it though, slap- sandbox, sandbox-slap; same thing?

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