I assume that we tend to all grasp currently how necessary backlinks are for the search engine ranking success of our net site. I conjointly suppose that we have a tendency to all recognize currently that one means to induce these backlinks is by doing link exchanges with other sites. (For the uninitiated, backlinks are links on alternative internet sites that point to ours.)

But do we have a tendency to recognize that there are varied things we need to check before agreeing to exchanging links with another web website? When all, the whole point of exchanging links with others is to benefit from the ranking of their net sites. It is so imperative that we investigate ahead of time on whether exchanging links with another website is to our advantage or not.

I have thought about this whole plan of link exchange preparation and came up with a three-step method that involves an analysis of 3 pages of the web website we have a tendency to need to exchange links with. The three pages are:

– the home page where we have a tendency to can would like to test seven things regarding that page,

– the directory page: this is the page that contains an inventory of classes that the location has place together in an exceedingly bid to prepare its link exchanges. We have a tendency to need to check seven things here,

– the backlink page: this can be the page that can contain our backlink. We conjointly want to check seven things here.

Note that in some cases, the ‘target’ internet website will not have a directory page. In that case, our analysis can be a two-step one rather than a 3-step one.

In this 1st article, of could be 2 or three, we tend to shall examine the seven things (organized in a pair of groups) we have a tendency to ought to check about the home page of the target internet site.

1. We want to check what Google thinks of the site. This is often done by trying at some things that Google is happy to report about a site. The concept here is to determine if there are any problems with the positioning, from Google’s point of view, that would cause us to make your mind up to not exchange links with them.

I suggest that we have a tendency to look at:

a) how many pages does the location have indexed? This can be done by using ‘website:www.site.com’ in the Google search box,

b) how several backlinks will Google report for the location? This will be done by using ‘links:www.site.com’ within the Google search box,

c) is the positioning listed in Google’s index? This will be done by using ‘http://www.site.com’ in the Google search box,

d) what’s the Page Rank of the positioning/home page? There are several ways of doing this. One means is to get the Google toolbar and visit the net web site to see its PR. Another method is to use one among the many web sites on the Internet that permits us to search out the PR of any net site. And still another means is to seem for software that will tell you the PR of any net sites.

Though we will usually want to look at these four things together in an exceedingly kind of table so as to come to a decision whether the target site passes the first step or not, there are definite results that will cause me to choose immediately not to exchange links with a web site:

– if the PR of the positioning is zero,

– if the site isn’t listed in the Google index,

– if the location will not have any pages indexed by Google.

You will note here that I’m using Google as the primary step in the preparation. In fact, we tend to can use any search engine if we tend to need to however on condition that Google is a lot of fussy than others when it involves backlinks, I would counsel using Google within the above initial step.

2. I might then counsel that we examine 3 tags of the home page of the target web site, during a bid to work out if the positioning encompasses a theme compatible with ours:

a) its title tag,

b) its description tag,

c) its keywords tag.

There are plenty of ways of checking the contents of a web page’s tags. If your browser, like MSIE, permits you to view the contents of a net page, then you’ll would like to visit the house page and click on the proper menu command to view the contents of the page. Then you will want to scroll to the top of the page to read the contents of its tags. The choice is to seem for internet sites on the Internet that enable you to view the contents of the tags of any internet pages. There are various such internet sites on the net.

The rationale for this step is that Google takes into account the theme of net sites when wanting at backlinks. This implies that backlinks from a website that includes a theme compatible with ours will be of upper value than one that comes from a site that has nothing to do with what our site is about.

As mentioned above, this preparation is on the house page of the target web web site and is solely the first step. There are two additional steps: one on the directory page and one on the backlink page.

It is solely when the target net web site passes the three steps that we tend to ought to feel assured concerning exchanging links with them in {that the} link exchange can be to our advantage. Needless to mention {that the} target internet website will conjointly would like to conduct an identical three-step analysis of our website prior to eager to exchange links with us.

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