Building backlinks is one valuable benefit that you can get from article marketing.   Article directories can host your articles and display information that leads to your website, increasing the amount of quality traffic through the dissemination of good content.  If your website achieves a higher rank in the search results pages, this will get your site more visitors and potential regulars or customers.

Writing and submitting articles, which are relevant to your website or product’s niche, can build your reputation as an authority in the said niche.  This practice is also helpful, expanding your reach to more conventional media who wish to use (and promote) your articles.

As you gain experience, you can hone your article marketing methods to the maximum.  What is important is that you start on the right foot.  Here are some ways to increase your market exposure through article marketing.

Writing Articles for Article Marketing

Decide on the popular keywords you wish to utilize prior to creating articles for submission to directories.  A great article does not always mean good exposure, as you will not get the numbers you want if nobody sees your article.  Keyword research is just one of the things you can do to maximize the exposure of your articles to the major search engines.  Use keywords or key phrases in the body of your articles, as well as related keywords or phrases.

Make a title or headline that piques or invites interest.  Your article’s content may be informative and well-crafted, yet a boring title may cost you potential traffic.  Use the keywords judiciously – in the header, the article’s main body, and the concluding portion.  Use the keywords in moderation – the rest of the article may feel contrived or strained if you stuff it with too many keywords.

Recommendations as to the frequency of keywords in an article vary widely.  Putting your keywords twice in the first couple of paragraphs, and once for every hundred words, and once more in the concluding paragraph is a good rule of thumb.  Discretion may be followed here – content and readability is prioritized over keyword frequency.  Submit your articles to a popular article directory, along with a list of your keywords and a short article outline.

Do not promote your website or product within the article itself – the resource box or author biography portion is where you can do this.  Logically, creating an effective resource box is also integral to your promotional efforts.  This has to be done in such a way as to persuade the viewer to follow the links to your website.

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