It’s hard to remember a time when Google wasn’t around, but for most old-timer Internet marketers we do remember that Google didn’t always dominate the online website advertising arena.

What Google did do was merge a successful advertising delivery model created by DoubleClick with their own superb search engine which more and more people were turning to. And thus Pay-Per-Click was born, along with other Google advertising models that benefited publishers such as Google AdSense.

Since then, scores of “Get Rich Quick” programs tout the ease of building massive fortunes with AdSense simply by reaping the rewards from banner ads and other website advertising. No, it’s not that easy. Yes, it can be done…with a lot of work. And yes, if you strictly rely on Google AdSense for your banner ads revenue, you are dangerously putting all your eggs in one basket.

The problem is that often advertisers think that creating a one size fits all advertising banner and placing it many different places means that it will automatically increase their CTR. Quite the opposite happens. Instead, they end up with a very generic ad that grabs no one’s attention.

A designer should also avoid highlighting every detail in an advertisement. Many highlighted details or words make the online banner appear awkward and too flashy. This might distract the attention of the viewer. The color of the banner should always match with the shade of the website of the company. This creates a deep visual impact on the mind of the viewer. It conveys a sense of professionalism about the company.

Other Options for Website Advertising

You do have another attractive option: directly selling your website advertising for banner ads. You’ve seen this model but usually for larger established sites that have fancy Media Kits. There’s no reason you can’t do the same, especially if your website has garnered a loyal following of a particular niche. While some advertisers are looking for broad exposure and go with the large banner ads exchange platforms such as Yahoo! or others, there are many advertisers who are looking for very specific demographics or subjects and manually going out to find these sites. What you lack in visitor volume, you can make up for in the quality of your visitor.

One easy way to get your website in front of prospective buyers is to promote it on sites such as Banner Garage, which match buyers and sellers of banner ads. Other ways include making sure your site is simply ranked highly for certain target keywords so when advertisers are searching for the top properties, your site naturally ranks high. Whichever method you choose, rest assured that life does not have to revolve around Google AdSense

Resource Author Francisco R. Higueras
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