help with backlinks

For any web page to be ‘ranked’ in the search engines and attract searchers it’s essential it has backlinks. When thinking about backlinks there are three elements you need to consider, the source from which the backlinks are derived, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The volume of backlinks

The number of backlinks to a page is one of the key properties the search engines take into account when deciding where to position the page in the SERPS (Search Engine Page Results).

The origin of the backlinks

The pages from which backlinks originate pass ‘authority’ and visitors to the page to which the backlinks point. So it follows that pages with backlinks from authoritative pages will receive fairer consideration from the search engines. Government (.gov) and educational (.edu) sites are good examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the notion of ‘page rank’, this is the value indicator it attaches to a page it considers to have accumulated authority over time from backlinks pointing towards it.

The ‘anchor text’

When you see a backlink on a web page it sometimes has a label a word or text associated with the content at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines award to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

It’s not rare for newbies to confuse the quantity with the quality of backlinks and easily be perplexed by their lack of progress Having a substantial volume of backlinks to your page doesn’t automatically mean the search engines will see your page as relevant.

How to manufacture backlinks

So let me tell you my no nonsense process for getting backlinks that will make the search engines take notice of you and bring the right type and appropriate traffic to your web site.

1. Selecting the right keywords from the start is essential.
2. Your objective should be to end up with a keyword cloud.
3. I most often start with a single primary keyword or key phrase which has significant visitor traffic.
4. To find out how much visitor traffic is being coming from searches for my top level keyword I use the Google keyword analyzer tool.
5. The Google tool creates a list of keywords connected to my main keyword and from this list I create my cloud.
6. I then create content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to the various directories.
7. My golden rule is to author content that will attract traffic and compel them to follow the backlinks to my money pages as well as send backlinks.

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