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On October 5^th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.

So what does this mean for Bloggers that promote product?

If you are endorsing or promoting a product by doing reviews, you will have to state that you get compensaion for you efforts should someone by from your link. Its pretty simple, the readers that come to your site will now be informed by you that you will be compensated if they buy from your link. You may do somethin as simple as saying, “Hey if you buy from this link I will get a little commission if thats alright with you” Something like that. It’s always a good idea to get the right legal advice in these matters. I have no legal training and am not a lawyer. “Of course this is a disclaimer.”

This new ruling goes into effect on Dec. 1^st, 2009. You are not in a bad situation here and should consider that this could help you by eliminating the bad guys out there that are not honest. What will be bad for you is if you do not change according to the revisions.

David Goldman, staff writer for CNN Money notes in his article released on October 6^th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.

Frank Kern did an amazing job writing a post on this subject also. you can do a search for him if you have not read his stuff already. Franks article gives some cool stuff that he learned from his lawyer buddy.

So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.

Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I truely am sold on the fact that this will help the good guy out there and weed out the deceptive marketers and give our customers a warm fuzzy felling again about buying online.

God Bless!

The Bloggomaniac

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