The web is changing and there are specific things that nobody seems to discuss about how you can get really easy, free traffic. Did you know that it actually takes less effort then before? By realizing some things about your customers and the way the internet is going, you can reach more people now.

The first secret is to have interesting, public conversations. Converse with other experts in your niche, as well as potential customers. Do this by linking to blog posts on other blogs in your market. Use their ideas to help you create something that your audience would be interested in reading. Post a link to their post inside yours and they get a notice called a “trackback in their comments. Most of the time, this will start a conversation that will bring you both more targeted traffic.

You can meet a ton of new people on Twitter. Do a Twitter search to find potential customers talking about the type of products you sell. Follow them to stay updated on what they do and interact with your audience. As you talk to people, more people will want to talk to you.

Secret number two is your story. People want to do business with real people, not big brands. Is there a reason you sell what you do? Do you have an interesting background story related to your business? Do you sell your products because of something that happened to you in the past? Tell your story and you will be amazed by the increase in sales and quality of customers. This will qualify people and help them get to know who you are. The perception of you that your customer takes from what you do is important and some things may be best left unsaid.

Secret number three is remembering to treat your audience like real people. People focus far too much on numbers, conversions, sales statistics, etc… Every potential customer is a person and you should always focus on that. Do you enjoy those annoying popup windows? They may not like it. Think about your customers first and the experience they have on your sites. You have to keep two specific things in mind – your sales and the experience of thos that come to your site. Think of both to get more sales with the same traffic.

Secret four is relationships. Building the right relationships for your business can get you immediate massive traffic. I get tons of joint venture requests every single day. The ones I pay attention to are from people that I know and like. Imagine what would happen if you picked up the phone and asked your friend for help. Wouldn’t that work better than sending a spammy email to someone you don’t know?

You should also be building relationships with your customers. The better they know you and like you, the more likely they are to buy from you and your company. Do a show on Ustream, respond to people that comment on your blog posts, and deliver content they want to devour and enjoy.

The last secret is to find communities in your niche. Your prospects are already spending time hanging out somewhere online. Find them and join up. Help others and answer questions they have, before you know it, they will start searching for you. Build up your reputation and simply help others. It takes time and a bit of effort, but before long you will have a raving audience by simply becoming part of the community and helping people that are already interested in what you do.

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